Mobile ad network Millennial Media is making a purchase today— mobile data startup Condaptive. Condaptive's technology focuses on audience formation and development through the innovative analysis of location and data. Financial terms of the deal were not disclosed. Condaptive takes a deep data dive on location-based, mobile data. It's focus is not just on where their customers are, but also on who they are and what they need. The startup's platform allows developers to build build location and context aware applications.
Source: http://feedproxy.google.com/~r/Techcrunch/~3/iuoTxENCpBc/
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