Accel Leads $10.5M Round In Cosmetics Discovery Platform Birchbox

Birchbox, a startup that serves as a makeup discovery retail platform, has raised $10.5 million in Series A round of funding, led by Accel Partners with First Round Capital, Harrison Metal, Forerunner Ventures, Lerer Ventures, Sam Lessin, Consigliere, Gary Vaynerchuck, Dave Morin, Stanford University Endowment and Andy Dunn participating in the round. Similar to Foodzie, Blissmobox, BeachMint and Babbaco; Birchbox has adopted a subscription, box of the month model where members receive curated makeup and beauty products. Each month, users receive at least four premium samples of cosmetics, shipped to their homes from over 80 high end beauty retailers like Kiehl’s, Laura Mercier, Smashbox, Nars and Cargo.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/YSaC-cyi6_U/

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