Facebook Changes Helping Developers Reach Users (Including Zynga, Ahead Of Its IPO)

With its initial public offering coming up later this week, Zynga is making a few notable traffic gains on Facebook and mobile. Older games like FarmVille are growing, not just new ones like CastleVille. The obvious reasons include it doing more advertising and cross-promotion -- and getting some extra publicity out of new launches and media events. But it looks like there's more going. Facebook appears to have made a few adjustments to how users see app activity within the last month or so.

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