TVGuide.com has acquired social TV startup Fav.Tv in what executive vice president and general manager Christy Tanner says is a straightforward talent acquisition. Plenty of startups are trying to reinvent the tv guide — including Fav.Tv, which was described, when it launched last fall, as not "your grandmother's TV Guide." But TVGuide.com (which operates the TV Guide digital properties while licensing the name to the print magazine publisher) has been trying to evolve too. It unveiled a new feature in August called Watchlist, which incorporates social elements, as well as on-demand/digital listings. Source: http://feedproxy.google.com/~r/Techcrunch/~3/Jp2-vXIHHl0/
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