Apptegic Uses Big Data Analysis To Help Companies Retain And Upsell Their Customers

For SaaS companies, whose customers are usually signed up on recurring monthly billing cycles, the art of retaining customers is just as important as winning them over in the first place. In fact, it's probably more important, since customers aren't tied in to long-term deals. It's also a lot cheaper to retain a customer than to acquire a new one. So they need to better understand them and work harder to keep them coming back, which is where Apptegic comes in. The startup, which is being launched as part of TechCrunch Disrupt's Startup Battlefield, uses big data to provide detailed analytics that companies can use to better engage with their customers. To do so, Apptegic is introducing what it calls a "customer guidance system" (CGS) to identify trends among customer usage and to give them tools to message users in real time and suggest new features that they can use.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/xSRnL19nZ34/

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