General Motors plans to stop advertising on Facebook, says The Wall Street Journal according to "people familiar with the matter." But I spoke to a source close to Facebook that characterize GM's efforts as "taking one swing and deciding to quit." My source says GM's efforts weren't social enough, focusing on building apps rather than launching social ad campaigns that spread by word-of-mouth. So what went wrong, and does Facebook need to offer more flexibility to advertisers?Source: http://feedproxy.google.com/~r/Techcrunch/~3/9pztWXpY_C0/
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