Advengers Assemble! Facebook Gathers Creative Council Of Agency Execs To Advise On Product

If Facebook is going to get its share price above water, it needs the support the ad agencies. So today it announced the Creative Council -- 14 agency execs that will provide advice, and Studio Edge, a suite of new marketing education tutorials. The Creative Council will be a "sounding board for both Facebook product ideas and key agency needs". The advisors could persuade Facebook to launch flashier ad units or more invasive targeting mechanics. The marketing products the Creative Council guides will benefit from Facebook Studio Edge's interactive guides designed to make Facebook's social marketing products less befuddling for those closer to the Mad Men era than the digital age.

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