Pluralis Takes A Crowdsourced Approach To Improving Your Landing Pages

A startup called Pluralis is taking a 99 Designs-style approach to solving a fairly specific problem — improving the conversion rate on landing pages. Normally, if a business has a landing page that it thinks could be driving more user registrations (or purchases, or whatever they're aiming for), then it has to devote time and resources on a redesign that may or may not actually improve things.  With Pluralis, businesses can crowdsource the problem, challenging "creative optimizers" (a category that includes copywriters, designers, and marketers) to compete to create the best page.

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