If you weren't creeped out by data-mining startup Rapleaf after reading about their ways in a relatively unsettling Wall Street Journal article published last October ("The San Francisco startup says it has 1 billion e-mail addresses in its database"), chances are you will be now. For its latest 'study', Rapleaf has tapped its database of identifiable information to extract a sample of 6,000 Google employees (email addresses ending in @google.com) and 16,000 Microsoft employees (email addresses ending in @microsoft.com) and subsequently analyzed their grocery purchase behavior in partnership with an unnamed loyalty cards aggregator.
Source: http://feedproxy.google.com/~r/Techcrunch/~3/QWH9kS5KZjQ/
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