Exclusive: Location-based mobile advertising company JiWire has raised $20 million in new funding led by Trident Capital with Comcast Interactive Capital, Draper Fisher Jurvetson, Panorama Capital, and Norwest Venture Partners also participated in the financing. With the current funding, JiWire's total capital raised to date is $45 million. JiWire offers a highly targeted, location-based advertising platform that runs across Wi-Fi and mobile for devices such as iPads, smartphones and laptops. Through partnerships with more than 40 public WiFi networks, 30,000 venues and 60 airports, its ads reach more than 40 million people a month. JiWire also has advertising relationships with more than 200 location-based mobile applications.
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