Brightcove’s New Players Aim To Improve HTML5 Video Compatibility

Viewing web video content on three different devices is likely to yield three different outcomes. Even if it's possible to get the whole video to play properly, often there are inconsistencies in how the player reports itself, how the video is requested and cached, and how it is filtered or displayed. It's bad enough for a user, but for advertising it could be fatal. If you can't guarantee the content, how can you guarantee the ad? Brightcove is taking this problem head-on with a new set of HTML5-compatible "smart players" and an ecosystem that tries to recognize and account for the discrepancies between Webkit renderers, OSes, and so on.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/kEyChYUB4Zo/

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