The stories of websites that fell over and died when they got unexpected traffic are legion. A recent example of what not to do would be Target's introduction of a low-priced Missoni collection. The site attracted so much traffic that Target.com was swamped for several hours on Sept. 13, 2011, leading would-be shoppers to face a cute but frustrating site-down page.
Source: http://www.technewsworld.com/rsstory/74197.html
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