Funded By Atomico, Evrythng Hopes To Create The Internet Of Things, Starts With Drinks Giant Diageo

The Internet of Things. It's a phrase that holds so much promise but to date has not yet turned our world into one filled with tiny connected sensors feeding a vast matrix of data - just yet. Data surrounding us from every animate and inanimate object in the world. That at least has been the vision, if a tough one to achieve. However, UK and Switzerland-based startup called Evrythng thinks it might just be able to fulfil the promise of the idea, and claims to have has both the technology and the partners. Specifically they are announcing drinks giant Diageo as the first partner, although they can't say exactly how they are working with them yet. Plus, they have the financiers. Niklas Zennström’s Atomico Ventures has backed them to the tune of a $1m in a first funding round and another believed to be on the way. Evrythng is talking to other manufacturers of consumer goods and running a closed beta developer program right now. And they will achieve all this because of the rise of the smartphone.

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