Shufflr Aims To Fill The Social Video Void On Windows 8

Althea Systems, the startup behind social video app Shufflr, is launching the Windows 8 version of Shufflr today. Of course, it's hardly alone in releasing a Windows app this week, since the Windows Store itself just launched, with a reported 3,500 apps. However, Shufflr co-founder Rajnish (he goes by one name) pointed out that in the video category, most of the big names like YouTube and Vimeo are absent. (At least in an official capacity — there are some YouTube-viewing apps built by third-party developers). So Rajnish argued that the Windows launch presents Shufflr with an opportunity that it didn't have on other platforms, to claim massive userbase before there's too much competition.

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